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Industry: Dermatologists

Local SEO for Dermatologists

More booked appointments from Google. Higher map pack rankings in every neighborhood you serve. A steady pipeline of medical and cosmetic patients ready to call, all without paying for clicks.

+82%
New patient calls
3.4×
Appointment requests
+412%
Google reviews
#1
Map pack target

Why this matters

Patients pick from the first three results. Local SEO is what gets you there.

Searches like “dermatologist near me,” “Mohs surgery [city],” and “Botox near me” almost always convert from the top of Google Maps. If a board-certified practice isn't in that map pack, the appointment goes to a med-spa or a chain instead.

Open slots stay open

Cancellations and same-day openings should fill themselves from local search. Without map pack visibility, your front desk burns time on outreach instead of triage.

Med-spas crowd you out

National chains and aggressive med-spas dominate the top three Google results in most metros. If a board-certified dermatologist isn't visible there, patients pick whoever is.

Patients don't leave reviews

Even a thrilled patient rarely posts a review on their own. Without a system in place, your review count and ranking both stagnate while competitors compound.

What's included

A local SEO system
built for dermatology.

Every signal that pushes dermatology practices to the top of the local map pack, run as one connected system instead of disjointed tactics.

Google Business Profile

Correct medical category selection, services and insurance attributes, treatment-room photos, weekly Google Posts, and Q&A built around the questions patients actually ask before booking.

Condition & Service Pages

Indexable pages for the searches that drive bookings: acne, eczema, psoriasis, Mohs surgery, skin cancer screening, Botox, fillers, laser, and cosmetic consults, tuned for local intent.

Medical Citations

Consistent NAP across Healthgrades, Vitals, WebMD, Zocdoc, RateMDs, BBB, and the directories Google trusts most for healthcare. Duplicate cleanup and ongoing audits included.

Review Generation

HIPAA-aware SMS and email asks triggered after each visit, a one-tap Google review link, response templates, and reputation monitoring so 5-star reviews stack ethically and consistently.

Local Content

Condition guides, treatment FAQs, and city-level landing pages that capture both informational and high-intent searches, written for patients without sacrificing E-E-A-T.

Reporting & Strategy

A monthly dashboard of rankings by keyword and city, calls, form fills, and reviews, plus a strategy call with a dedicated specialist who actually picks up the phone.

How we work

Four steps to a full
patient pipeline.

  1. 01

    Free dermatology SEO audit

    We benchmark your rankings against the top three competitors in your market, audit your GBP and citations, and identify the fastest wins.

  2. 02

    GBP & citation foundation

    We rebuild your Google Business Profile to the standard map-pack winners use, then lock in consistent listings across the medical directories that move rankings.

  3. 03

    Reviews & condition content

    We turn on the review-generation engine and ship condition, treatment, and city pages tuned for the searches that bring booked appointments.

  4. 04

    Track, refine, scale

    Each month we report on rankings, calls, and bookings, then double down on the conditions and locations driving the highest-value patients.

Pricing

Transparent pricing
for every business.

No setup fees. No long-term contracts. Cancel anytime, and your account and reviews stay yours, always.

Foundation Plan

The minimum any local business needs to compete in the map pack. Skip these signals and you're invisible to the highest-intent searches in your market.

$399/month
Get Started

Included:

  • Google Business Profile management
  • Weekly Google Posts
  • Monthly citations
  • Review-generation system
Best Deal

Growth Plan

For ambitious businesses who want rankings, reviews, and conversion-ready content.

$899/month
Get Started

Included:

  • Everything in Foundation, plus:
  • Technical SEO + on-page optimization
  • 6 hrs/mo of content & landing pages
  • Multi-location & competitor analysis

FAQ

Dermatology SEO,
answered.

How long until I rank for 'dermatologist near me'?

Most practices see meaningful map-pack movement within 60 to 90 days. Reviews and Google Posts can shift visibility in weeks; citations and condition-level content compound over three to six months.

Do you build pages for each condition and treatment?

Yes. We build dedicated pages for the conditions and services that drive bookings, acne, eczema, psoriasis, Mohs surgery, skin cancer screening, Botox, fillers, and laser, written for local intent and patient clarity.

Can you handle both medical and cosmetic dermatology?

Absolutely. We segment keywords, content, and CTAs by intent so insurance-driven medical patients and cash-pay cosmetic patients each see the right experience and route to the right scheduling path.

Are reviews and content HIPAA-aware?

Yes. Our review-generation system never references PHI, and our content is reviewed for HIPAA, FTC, and state-board considerations. We also coordinate with your compliance lead before anything goes live.

Do you support multi-location practices?

Yes. For groups with multiple locations we build a parent practice profile plus optimized location pages, manage each Google Business Profile separately, and report on performance city by city.

Is there a contract?

No long-term contracts and no setup fees. You can cancel anytime, and your Google Business Profile, reviews, and content stay yours.