The Local SEO's logo

Local SEO Services

Local SEO services that win the map pack.

One monthly program covering every signal Google's local algorithm rewards: Google Business Profile, citations, reviews, content, schema, and reporting. White-hat only, single price, measurable results.

Why Local SEO

The most defensible marketing channel for local businesses.

Local SEO is the work that gets a business ranking in Google's map pack, the three local results that show above the regular search listings, plus the local organic results below. It's the difference between being found by the people in your city who are ready to buy, and being invisible to them.

Roughly 76% of people who run a “near me” search visit a business within 24 hours, and 28% of those local searches end in a purchase. Beyond Google, AI search models, ChatGPT, Gemini, Claude, and Perplexity, are now recommending local businesses based on the same trust signals: consistent NAP, fresh reviews, real citations, and locally-relevant content.

Anyone can spin up a national affiliate site overnight. No one can fake a five-year customer base in your city, 300 real reviews from real neighbors, or a citation profile that's been hardening for a year. That's why local SEO compounds, and why it's the smartest long-term investment most local businesses can make.

What's Included

Six pillars, one program.

Every local SEO ranking signal Google weighs, run together as one connected program. Single price, one team, one monthly invoice.

Google Business Profile

Full optimization, weekly Posts, photo strategy, category tuning, and review-response. The single biggest lever in local search.

NAP Citation Building

Consistent name, address, and phone across the directories Google's algorithm actually weighs, plus monitoring for drift over time.

Review Generation

Automated SMS and email asks after every job, one-tap Google review links, response templates, and reputation monitoring.

On-Page & Schema

Service-location pages, intent-specific landing pages, LocalBusiness schema, and the on-page work that turns traffic into calls.

Content & AI Search

Locally-relevant content built to be cited by both Google and AI search models like ChatGPT, Gemini, Claude, and Perplexity.

Reporting & Strategy

Heatmap rank tracking, GBP performance, organic traffic, and a dedicated strategist who actually picks up the phone.

Programs

Three tiers, priced clearly.

Foundations covers what every local business needs. Growth adds the work that wins in competitive markets. Custom is scoped for multi-location operators.

Foundations

Best for: Single-location small businesses ready to be found.

$497/month

$497 one-time setup

Start Foundations

Included

  • Google Business Profile optimization
  • NAP citation building + Bing Places
  • Heatmap rank tracking
  • Review-generation system
  • Active Google Posts schedule
  • Priority on-page fixes
  • Monthly report + strategy call
Most Popular
Growth

Best for: Established businesses ready to dominate the map pack.

$1,497/month

$997 one-time setup

Start Growth

Included

  • Everything in Foundations, plus:
  • Backlink audit + disavow filing
  • Full schema markup
  • Monthly content + page rewrites
  • Ongoing white-hat link earning
  • Aggressive review-velocity targets
  • Bi-weekly reports + Month 4 Checkpoint
Custom

Best for: Multi-location operators, franchises, and enterprise.

From $3,500/month

Custom setup

Book A Discovery Call

Included

  • Multi-location GBP at scale
  • Location-specific content + architecture
  • Centralised multi-location reporting
  • AI search optimization
  • Aggressive link building + digital PR
  • Dedicated account manager
  • Performance SLAs

Want a side-by-side feature comparison? See the full comparison matrix.

Our Promise

White-hat only. No exceptions.

Every tactic we use is fully Google-compliant and built to last through algorithm updates. If your previous agency used any of the tactics on this list, we'll find them in our backlink audit and clean them up.

What we never do

  • PBNs (Private Blog Networks)
  • Spam bookmarking sites
  • Document-share "links"
  • Classified ad "citations"
  • Paid link farms or bulk backlink packages
  • Fake or incentivised reviews
  • GBP keyword stuffing or category spam

How It Works

From audit to compounding results.

Week 1

1. Audit & Kickoff

Free baseline audit, kickoff call, full GBP and citation profile review, competitor benchmark, and target keyword mapping.

Weeks 2–4

2. Foundation Build

GBP rebuild and optimization, citation submissions, review-system go-live, schema where applicable, and any priority on-page fixes.

Months 2–3

3. Compound

Posts, citations, reviews, content, and link earning all running in parallel. First map-pack movement typically appears here.

Month 4+

4. Scale

Month 4 Checkpoint review, doubling down on what's working, expanding into adjacent keywords and geographies.

Industries

Industry-specific playbooks.

Each industry has its own search intent, its own set of local citations, and its own ranking quirks. We run tailored programs for the verticals below, see your industry for the specific playbook.

Don't see your industry? See all industries or ask us directly.

FAQ

Common questions about local SEO services.

Have one we didn't cover? Ask directly or see our full FAQ.

What are local SEO services?

Local SEO services are the ongoing work an agency does to get a business ranking in Google's map pack and local organic results. The core signals: a fully optimized Google Business Profile, consistent NAP citations across trusted directories, a steady flow of fresh reviews, locally-relevant content, and on-page fundamentals like schema markup. We bundle all of these into one monthly program so every signal compounds together.

How is local SEO different from regular SEO?

Regular SEO targets national or global keywords competing across the entire web. Local SEO targets searches with local intent (anything with a city name, 'near me', or a location-triggered query) and uses a different set of ranking signals weighted heavily toward Google Business Profile, citations, reviews, and locally-relevant content. The two work side by side, but local SEO is what gets you into the map pack.

How long until I see results?

Most clients see meaningful map-pack movement within 60 to 90 days. Reviews and Google Posts can shift visibility in weeks; citations and locally-relevant content compound over three to six months. By month 6, the system is hardened and rankings tend to compound rapidly.

What's the difference between Foundations, Growth, and Custom?

Foundations ($497/mo) is the minimum every local business needs: GBP optimization, citation building, review generation, posts, and reporting. Growth ($1,497/mo) adds technical SEO, schema, on-page rewrites, content production, link earning, and bi-weekly reporting. Custom (from $3,500/mo) is built for multi-location operators with custom scope, dedicated account managers, and performance SLAs.

Do you do white-hat SEO only?

Yes, exclusively. No PBNs, no link farms, no spam bookmarking, no fake reviews, no GBP keyword stuffing. Every tactic we use is fully Google-compliant and built to last through algorithm updates. If your previous agency used any of these, we'll find them in our backlink audit and clean them up.

Is there a contract?

We offer a 4-month Sprint (a de-risked entry where you evaluate at Month 4) or a 6-month minimum (best for compounding results). Save 15% with annual prepay. Your Google Business Profile, reviews, and content always stay yours.

Ready to get found?

Start with a free audit.

We'll benchmark your rankings against your top 3 competitors, audit your GBP, citations, and reviews, and show you exactly which signals are missing. Written report plus a 30-minute strategy call. No obligation.