Industry: Home Builders
More qualified buyers from Google. Higher map pack rankings in every market and community you build in. A steady pipeline of custom, semi-custom, and production buyers ready to tour, all without bidding against national builders for clicks.
Why this matters
Searches like “new homes [city],” “custom home builder [city],” and “[community name] homes” convert from the first three results on Google Maps. Without a presence there, regional and custom builders lose six- and seven-figure buyers to whichever national brand is most visible.
Lennar, DR Horton, and Pulte outspend everyone on broad keywords. Local SEO is where regional and custom builders actually win, the searches with city names attached, where a local team beats a national brochure.
New-home buyers spend three to nine months in research before walking into a model. Without sustained map-pack visibility and trust signals across that window, you lose the buyer to whoever is most visible at the decision moment.
You've handed over hundreds of homes, but your Google profile shows a handful of reviews. Without a system, the trust signal that wins six- and seven-figure buyers never compounds.
What's included
Every signal that pushes home builders to the top of the local map pack, run as one connected system instead of disjointed tactics.
Correct primary and secondary categories (home builder, custom home builder, real estate developer), services and service-area setup, model home and floorplan photo strategy, and weekly Google Posts.
Indexable pages for the searches that drive tours: each community and subdivision, model homes, available quick-move-in inventory, custom and semi-custom programs, plus floorplan-level pages tuned for local intent.
Consistent NAP across NAHB, Houzz, BuildZoom, BBB, Yelp, Houzz Pro, and 80+ trusted home-building and local directories. Duplicate cleanup and ongoing audits included.
Email asks triggered at closing and one-year warranty walks, a one-tap Google review link, response templates, and reputation monitoring so 5-star reviews stack month over month, exactly the trust signal that wins six- and seven-figure home buyers.
Buyer guides (custom vs production, financing, lot selection), community spotlights, school and neighborhood resources, and city-level landing pages tuned for both informational and high-intent local searches across a long buying cycle.
A monthly dashboard showing rankings by keyword and city, calls, tour requests, and reviews, plus a strategy call with a dedicated specialist who actually picks up the phone.
How we work
We benchmark your rankings against the top three competitors in every market and community you build in, audit your GBP and citations, and identify the fastest wins.
We rebuild your Google Business Profile to the standard map-pack winners use, then lock in consistent listings across the home-building and local directories that move rankings.
We turn on the review-generation engine and ship community, floorplan, and city pages tuned for the searches that bring qualified, ready-to-tour buyers.
Each month we report on rankings, calls, and tour requests, then double down on the communities and programs driving the highest-margin contracts.
Pricing
White-hat only. Choose a 4-month Sprint or 6-month commitment, or save 15% when you prepay annually. Your account and reviews stay yours, always.
Just need a website? See the 5-Page Website Special. Want website + SEO bundled? Web Design + Local SEO bundle. Just citations? Buy Local Citations.
The minimum any local business needs to compete in the map pack. Skip these signals and you're invisible to the highest-intent searches in your market.
$497 one-time setup
Get StartedIncluded:
For ambitious businesses who want rankings, reviews, and conversion-ready content. The tier that turns map-pack visibility into booked work and pulls you ahead of competitors who stop at the basics.
$997 one-time setup
Get StartedIncluded:
For multi-location businesses, franchises, and enterprise brands. Custom scope, custom pricing, and senior strategists running the playbook across every market you serve.
Custom setup, scoped to fit
Book A Discovery CallIncluded:
Want the side-by-side feature comparison or full program breakdown? See the full pricing comparison or browse our Local SEO Services.
FAQ
Most builders see meaningful map-pack movement within 60 to 90 days. Reviews and Google Posts can shift visibility in weeks; community and floorplan content compounds over three to six months and beyond, matching the buyer's research window.
Yes. Each community and subdivision gets its own indexable page, plus pages for available quick-move-in inventory and floorplan-level intent. This is the single highest-leverage tactic for new-home builder rankings.
On generic terms, no, and you shouldn't try. On local intent (city plus community, neighborhood plus 'custom home builder near me'), absolutely. We focus your strategy where regional and custom builders beat a national brochure.
We pair high-intent community and floorplan pages with research-stage content (custom vs production, financing, lot selection, school and neighborhood guides) so buyers find you early and keep finding you all the way to the model home visit.
Yes. For builders operating in multiple markets we build a parent brand profile plus optimized division and city pages, manage each Google Business Profile separately, and report on performance market by market.
We offer a 4-month Sprint or 6-month minimum, with a one-time setup fee ($497 for Foundations, $997 for Growth). Save 15% with annual prepay. Your Google Business Profile, reviews, and content always stay yours.
