Rocket and Better dominate generic terms
National lenders outspend everyone on broad keywords. Local SEO is where an independent broker actually wins, the searches with city names attached, where personal service still beats a 1-800 number.
Industry: Mortgage Brokers
Local SEO for Mortgage Brokers
More closed loans from Google. Higher map pack rankings in every market you're licensed in. A steady pipeline of purchase and refinance borrowers ready to call, all without bidding against national lenders for clicks.
+81%
Borrower calls
3.1×
Application starts
+298%
Google reviews
#1
Map pack target
Why this matters
Borrowers buy local when they trust who's on the call. Map pack is how they find you.
Searches like “mortgage broker near me,” “first-time home buyer [city],” and “FHA loan [city]” convert from the first three results on Google Maps. Without a presence there, you stay dependent on agent referrals and rate-shopping leads for every loan you close.
You're stuck inside the agent referral loop
Realtor referrals are great until your top agent gets poached or quiet quarters arrive. Without a direct-to-borrower channel from Google, your pipeline is one relationship away from drying up.
Reviews don't reflect your close rate
You closed sixty loans last year, but your Google profile has a dozen reviews. Without a system to ask, the trust signal that wins rate-shopping borrowers never compounds, and rate becomes the only differentiator.
What's included
A local SEO system
built for mortgage brokers.
Every signal that pushes mortgage brokers to the top of the local map pack, run as one connected system instead of disjointed tactics.
Google Business Profile
Correct primary category (mortgage broker) plus secondary categories for loan agency and financial planner, services and licensing details, and weekly Google Posts.
Loan Program & City Pages
Indexable pages for the searches that drive applications: FHA, VA, conventional, jumbo, USDA, HELOC, first-time home buyer, investment property, and refinance, paired with city and county pages for every market you're licensed in.
Citations & Directories
Consistent NAP across Zillow, Bankrate, Trulia, Realtor.com, BBB, NMLS Consumer Access, Yelp, and 80+ trusted financial and local directories. Duplicate cleanup and ongoing audits included.
Review Generation
Compliant SMS and email asks triggered at closing, a one-tap Google review link, response templates, and reputation monitoring so 5-star reviews stack month over month, exactly the trust signal rate-shopping borrowers look for.
Loan-Program Content
Borrower guides, scenario-based content (first-time buyer, self-employed, jumbo, VA), and city-level landing pages tuned for both informational searches and high-intent local borrowers, written for E-E-A-T and reviewed for compliance.
Reporting & Strategy
A monthly dashboard showing rankings by keyword and city, calls, application starts, and reviews, plus a strategy call with a dedicated specialist who actually picks up the phone.
How we work
Four steps to a full
loan pipeline.
- 01
Free mortgage SEO audit
We benchmark your rankings against the top three competitors in every market you're licensed in, audit your GBP and citations, and identify the fastest wins.
- 02
GBP & citation foundation
We rebuild your Google Business Profile to the standard map-pack winners use, then lock in consistent listings across the financial and local directories that move rankings.
- 03
Reviews & program content
We turn on the review-generation engine and ship loan-program and city pages tuned for the searches that bring qualified, ready-to-apply borrowers.
- 04
Track, refine, scale
Each month we report on rankings, calls, and applications, then double down on the cities and loan programs driving the highest-margin volume.
Pricing
Transparent pricing
for every business.
White-hat only. Choose a 4-month Sprint or 6-month commitment, or save 15% when you prepay annually. Your account and reviews stay yours, always.
Just need a website? See the 5-Page Website Special. Want website + SEO bundled? Web Design + Local SEO bundle. Just citations? Buy Local Citations.
Foundations
The minimum any local business needs to compete in the map pack. Skip these signals and you're invisible to the highest-intent searches in your market.
$497/month
$497 one-time setup
Get StartedIncluded:
- Google Business Profile optimization
- NAP citation building + Bing Places
- Review-generation system
- Active Google Posts schedule
- Heatmap rank tracking
- Monthly report + strategy call
Growth
For ambitious businesses who want rankings, reviews, and conversion-ready content. The tier that turns map-pack visibility into booked work and pulls you ahead of competitors who stop at the basics.
$1,497/month
$997 one-time setup
Get StartedIncluded:
- Everything in Foundations, plus:
- Full schema markup + technical SEO
- Backlink audit + disavow filing
- Monthly content + page rewrites
- Ongoing white-hat link earning
- Aggressive review-velocity targets
- Bi-weekly reports + Month 4 Checkpoint
Custom / Multi-Location
For multi-location businesses, franchises, and enterprise brands. Custom scope, custom pricing, and senior strategists running the playbook across every market you serve.
From $3,500/month
Custom setup, scoped to fit
Book A Discovery CallIncluded:
- Multi-location GBP at scale
- Location-specific content + architecture
- AI search optimization
- Aggressive link building + digital PR
- Dedicated account manager
- Slack / WhatsApp dedicated channel
- Performance SLAs
Want the side-by-side feature comparison or full program breakdown? See the full pricing comparison or browse our Local SEO Services.
FAQ
Mortgage SEO,
answered.
How long until I rank for 'mortgage broker near me'?
Most brokers see meaningful map-pack movement within 60 to 90 days. Reviews and Google Posts can shift visibility in weeks; citations and locally-targeted content compound over three to six months.
Do you build pages for each loan program and city?
Yes. We build dedicated pages for the loan programs that drive applications, FHA, VA, conventional, jumbo, USDA, HELOC, first-time buyer, investment property, and refinance, paired with city and county pages for every market you're licensed in.
Is your content compliant with NMLS, RESPA, and lender guidelines?
Yes. Everything we ship avoids prohibited claims and APR/rate language, follows NMLS marketing rules, and is reviewed for fair-lending considerations. We also coordinate with your compliance lead before anything goes live.
Can I rank against Rocket, Better, and the big lenders?
On generic terms, no, and you shouldn't try. On local intent (city + program, neighborhood + 'mortgage broker near me'), absolutely. We focus your strategy where personal service beats a national 1-800 number.
Do you support multi-state or multi-LO teams?
Yes. For brokerages with multiple LOs or licensed states, we build a parent firm profile plus optimized LO and state pages, manage each Google Business Profile separately, and report on performance market by market.
Is there a contract?
We offer a 4-month Sprint or 6-month minimum, with a one-time setup fee ($497 for Foundations, $997 for Growth). Save 15% with annual prepay. Your Google Business Profile, reviews, and content always stay yours.