Consult chairs sit empty
Every empty consult slot is a $4,000 to $7,000 case walking down the street. Without map pack visibility, the parents Googling braces this morning never see your practice before they book somewhere else.
Industry: Orthodontists
Local SEO for Orthodontists
More booked consults from Google. Higher map pack rankings in every neighborhood you serve. A steady pipeline of parents and adult patients ready to start treatment, all without paying for clicks.
+74%
New patient consults
3.2×
Invisalign inquiries
+380%
Google reviews
#1
Map pack target
Why this matters
Parents pick from the first three results. Local SEO is what gets you there.
Searches like “orthodontist near me,” “braces for kids [city],” and “Invisalign near me” almost always convert from the top of Google Maps. If a board-certified specialist isn't in that map pack, the consult goes to a general dentist or a chain instead.
General dentists steal Invisalign
Dentists with a weekend Invisalign certification now outrank specialist orthodontists in most markets. If you don't own 'Invisalign [city]' in Google, a GP with half your training is collecting your cases.
Happy patients stay silent
Two years of perfect treatment and a hugged-the-doctor reveal day still rarely produces a Google review on its own. Without a system, your review count stalls while a competitor across town compounds five-star social proof.
What's included
A local SEO system
built for orthodontics.
Every signal that pushes orthodontic practices to the top of the local map pack, run as one connected system instead of disjointed tactics.
Google Business Profile
Correct orthodontist category, services and insurance attributes, before-and-after photos, consult-room and tech imagery, and weekly Google Posts featuring promos, free consults, and patient milestones.
Treatment & Service Pages
Indexable pages for the searches that drive consults: braces, clear braces, Invisalign, Invisalign Teen, clear aligners, early treatment (Phase 1), adult orthodontics, retainers, and surgical orthodontics, tuned for local intent.
Orthodontic Citations
Consistent NAP across Healthgrades, Vitals, WebMD, Zocdoc, the AAO directory, your state society, BBB, and the dental and healthcare directories Google trusts most. Duplicate cleanup and ongoing audits included.
Review Generation
HIPAA-aware SMS and email asks triggered after bonding, debond, and key milestones, a one-tap Google review link, parent-friendly response templates, and reputation monitoring so five-star reviews stack consistently.
Local Content
Treatment guides, FAQ pages on cost and insurance, parent-focused early-treatment content, and city-level landing pages that capture both informational and high-intent searches without sacrificing E-E-A-T.
Reporting & Strategy
A monthly dashboard of rankings by keyword and city, calls, consult bookings, and reviews, plus a strategy call with a dedicated specialist who actually picks up the phone.
How we work
Four steps to a full
consult calendar.
- 01
Free orthodontic SEO audit
We benchmark your rankings against the top three orthodontic competitors in your market, audit your GBP and citations, and identify the fastest wins for braces and Invisalign keywords.
- 02
GBP & citation foundation
We rebuild your Google Business Profile to the standard map-pack winners use, then lock in consistent listings across the dental and healthcare directories that move orthodontic rankings.
- 03
Reviews & treatment content
We turn on the review-generation engine and ship treatment, FAQ, and city pages tuned for the searches that bring booked consults, from kids' braces to adult Invisalign.
- 04
Track, refine, scale
Each month we report on rankings, calls, and consult-to-start rates, then double down on the treatments and locations driving the highest-value cases.
Pricing
Transparent pricing
for every business.
White-hat only. Choose a 4-month Sprint or 6-month commitment, or save 15% when you prepay annually. Your account and reviews stay yours, always.
Just need a website? See the 5-Page Website Special. Want website + SEO bundled? Web Design + Local SEO bundle. Just citations? Buy Local Citations.
Foundations
The minimum any local business needs to compete in the map pack. Skip these signals and you're invisible to the highest-intent searches in your market.
$497/month
$497 one-time setup
Get StartedIncluded:
- Google Business Profile optimization
- NAP citation building + Bing Places
- Review-generation system
- Active Google Posts schedule
- Heatmap rank tracking
- Monthly report + strategy call
Growth
For ambitious businesses who want rankings, reviews, and conversion-ready content. The tier that turns map-pack visibility into booked work and pulls you ahead of competitors who stop at the basics.
$1,497/month
$997 one-time setup
Get StartedIncluded:
- Everything in Foundations, plus:
- Full schema markup + technical SEO
- Backlink audit + disavow filing
- Monthly content + page rewrites
- Ongoing white-hat link earning
- Aggressive review-velocity targets
- Bi-weekly reports + Month 4 Checkpoint
Custom / Multi-Location
For multi-location businesses, franchises, and enterprise brands. Custom scope, custom pricing, and senior strategists running the playbook across every market you serve.
From $3,500/month
Custom setup, scoped to fit
Book A Discovery CallIncluded:
- Multi-location GBP at scale
- Location-specific content + architecture
- AI search optimization
- Aggressive link building + digital PR
- Dedicated account manager
- Slack / WhatsApp dedicated channel
- Performance SLAs
Want the side-by-side feature comparison or full program breakdown? See the full pricing comparison or browse our Local SEO Services.
FAQ
Orthodontic SEO,
answered.
How long until I rank for 'orthodontist near me' or 'Invisalign [city]'?
Most practices see meaningful map-pack movement within 60 to 90 days. Reviews and Google Posts can shift visibility in weeks; citations and treatment-level content compound over three to six months. Competitive metros with established orthodontic groups can take six to nine months to fully break into the top three.
Do you build pages for each treatment?
Yes. We build dedicated pages for the treatments that drive starts: traditional braces, clear ceramic braces, Invisalign, Invisalign Teen, clear aligners, early (Phase 1) treatment, adult orthodontics, retainers, and surgical orthodontics, each written for local intent and parent or patient clarity.
Can you help us compete with general dentists doing Invisalign?
Absolutely. We position your specialist credentials, board certification, AAO membership, and case-count expertise across your GBP, on-page content, and schema so Google and patients understand the difference between a weekend-certified GP and a board-certified orthodontist.
Are reviews and content HIPAA-aware?
Yes. Our review-generation system never references PHI, and our content is reviewed for HIPAA, FTC, and state dental-board considerations. We also coordinate with your treatment coordinator and compliance lead before anything goes live, including before-and-after photos.
Do you support multi-location practices?
Yes. For groups with multiple offices we build a parent practice profile plus optimized location pages, manage each Google Business Profile separately, and report on performance city by city. We also handle doctor-specific pages when associates have established personal followings.
Is there a contract?
We offer a 4-month Sprint or 6-month minimum, with a one-time setup fee ($497 for Foundations, $997 for Growth). Save 15% with annual prepay. Your Google Business Profile, reviews, and content always stay yours.