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Industry: Roofing Companies

Local SEO for Roofing Company

More roofing jobs from Google. Higher map pack rankings in every city you serve. A steady pipeline of homeowners, property managers, and insurance referrals ready to call, all without paying lead platforms a cut.

+93%
Service calls
3.4×
Estimate requests
+378%
Google reviews
#1
Map pack target

Why this matters

Roofing is a local-search business. Visibility is the work.

Homeowners searching for “roofer near me,” “storm damage roof repair [city],” or “roof replacement [city]” almost always call from the first three results on Google Maps. If you're not in the map pack, the job goes to a storm chaser or a competitor with a bigger review count.

Storm chasers steal your market

After every storm, out-of-state contractors flood your service area and outrank locals on Google in days. Without a strong, established map pack presence, your established roofing company loses jobs to crews that won't be there in six months.

Lead platforms tax every job

Angi, HomeAdvisor, and Roofr resell the same lead to four contractors and force you to compete on price. Local search delivers exclusive, high-intent calls that come straight to your phone instead.

Reviews aren't compounding

Customers love the install, but most won't leave a review unless asked. Without a system, your trust signal stalls and the roofer with 300 reviews wins the next quote, especially on insurance work.

What's included

A local SEO system
built for roofers.

Every signal that pushes roofing companies to the top of the local map pack, run as one connected system instead of disjointed tactics.

Google Business Profile

Correct primary and secondary categories (roofing contractor, roofing supply, gutter cleaning), services and service-area setup, project photo strategy, and weekly Google Posts.

Service-Area Pages

A unique, indexable page for every town and neighborhood you serve, plus pages for the services that drive jobs: roof replacement, roof repair, storm damage, insurance claims, metal roofing, flat roofing, and gutter installation.

Citations & Directories

Consistent NAP across HomeAdvisor, Angi, Houzz, Yelp, BBB, GAF and Owens Corning contractor directories, plus 80+ trusted local sources. Duplicate cleanup and ongoing audits included.

Review Generation

SMS and email asks triggered after every install, a one-tap Google review link, response templates, and reputation monitoring so 5-star reviews stack month over month, exactly the trust signal that wins five-figure roofing quotes and insurance referrals.

Local & Storm Content

City-level landing pages, storm-response content, insurance-claim guides, and material comparisons (asphalt vs metal vs tile) that capture both informational and high-intent searches as homeowners move through a multi-week buying cycle.

Reporting & Strategy

A monthly dashboard showing rankings by keyword and city, calls, form fills, and reviews, plus a strategy call with a dedicated specialist who actually picks up the phone.

How we work

Four steps to a full
roofing pipeline.

  1. 01

    Free roofing SEO audit

    We benchmark your rankings against the top three competitors in every city you serve, audit your GBP and citations, and identify the fastest wins.

  2. 02

    GBP & citation foundation

    We rebuild your Google Business Profile to the standard map-pack winners use, then lock in consistent listings across the contractor and manufacturer directories that move local rankings.

  3. 03

    Reviews & local content

    We turn on the review-generation engine and ship service-area, storm-response, and service-specific pages tuned for the searches that bring high-margin roofing jobs.

  4. 04

    Track, refine, scale

    Each month we report on rankings, calls, and revenue, then double down on the cities and services driving the highest-margin work.

Pricing

Transparent pricing
for every business.

White-hat only. Choose a 4-month Sprint or 6-month commitment, or save 15% when you prepay annually. Your account and reviews stay yours, always.

Just need a website? See the 5-Page Website Special. Want website + SEO bundled? Web Design + Local SEO bundle. Just citations? Buy Local Citations.

Foundations

The minimum any local business needs to compete in the map pack. Skip these signals and you're invisible to the highest-intent searches in your market.

$497/month

$497 one-time setup

Get Started

Included:

  • Google Business Profile optimization
  • NAP citation building + Bing Places
  • Review-generation system
  • Active Google Posts schedule
  • Heatmap rank tracking
  • Monthly report + strategy call
Best Deal

Growth

For ambitious businesses who want rankings, reviews, and conversion-ready content. The tier that turns map-pack visibility into booked work and pulls you ahead of competitors who stop at the basics.

$1,497/month

$997 one-time setup

Get Started

Included:

  • Everything in Foundations, plus:
  • Full schema markup + technical SEO
  • Backlink audit + disavow filing
  • Monthly content + page rewrites
  • Ongoing white-hat link earning
  • Aggressive review-velocity targets
  • Bi-weekly reports + Month 4 Checkpoint

Custom / Multi-Location

For multi-location businesses, franchises, and enterprise brands. Custom scope, custom pricing, and senior strategists running the playbook across every market you serve.

From $3,500/month

Custom setup, scoped to fit

Book A Discovery Call

Included:

  • Multi-location GBP at scale
  • Location-specific content + architecture
  • AI search optimization
  • Aggressive link building + digital PR
  • Dedicated account manager
  • Slack / WhatsApp dedicated channel
  • Performance SLAs

Want the side-by-side feature comparison or full program breakdown? See the full pricing comparison or browse our Local SEO Services.

FAQ

Roofing SEO,
answered.

How long until I rank for 'roofer near me'?

Most roofing companies see meaningful map-pack movement within 60 to 90 days. Reviews and Google Posts can shift visibility in weeks; citations and locally-targeted content compound over three to six months.

Do you build a page for every city I service?

Yes. We build a unique service-area page for each town or neighborhood you serve, written for local intent rather than spun. This is one of the highest-leverage tactics for ranking outside of just your headquarters city.

How do you handle storm-damage and insurance work?

We build dedicated storm-response and insurance-claim pages for each market, optimize your GBP and posts to surface storm intent, and prime your review profile around insurance-friendly language. After major weather events, this is what separates established locals from out-of-state storm chasers.

Can you handle residential, commercial, and metal/flat roofing?

Absolutely. We segment keywords and content by intent, residential repair, full replacement, commercial flat roofing, metal, tile, and gutter work, so the right kind of lead lands in your inbox.

What if my Google Business Profile is suspended or new?

We handle setup from scratch and have a proven reinstatement process for suspended profiles. GBP issues are common in roofing, and we resolve them as part of onboarding.

Is there a contract?

We offer a 4-month Sprint or 6-month minimum, with a one-time setup fee ($497 for Foundations, $997 for Growth). Save 15% with annual prepay. Your Google Business Profile, reviews, and content always stay yours.