High-ticket jobs go to whoever ranks
An attic retrofit or whole-home foam job runs into the thousands, so buyers compare. If you're not in the top three map results, you never even make their shortlist.
Industry: Spray Foam Contractors
Local SEO for Spray Foam
More insulation jobs from Google. Higher map pack rankings in every city you serve. A steady pipeline of homeowners, builders, and GCs ready to call, all without paying lead platforms a cut.
+118%
Quote requests
3×
Booked jobs
+340%
Google reviews
#1
Map pack target
Why this matters
Spray foam is a considered purchase. Visibility is what earns the quote.
Homeowners and builders searching “spray foam insulation near me,” “closed cell spray foam [city],” or “attic insulation contractor” almost always call from the first three results on Google Maps. If you're not in the map pack, you're relying on referrals and paid lead platforms, both of which cap your growth.
You're lumped in with generic insulation
Homeowners searching 'spray foam near me' get a mix of batt installers and national brands. Without tuned pages and categories, Google can't tell you're the foam specialist.
Builder referrals don't scale
GC and HVAC referrals are great until they go quiet. Local search builds a second pipeline that fires every day, in every city you serve, without renegotiating with anyone.
What's included
A local SEO system
built for spray foam.
Every signal that pushes insulation contractors to the top of the local map pack, run as one connected system instead of disjointed tactics.
Google Business Profile
Correct primary and secondary categories (insulation contractor, spray foam insulation service, roofing contractor for foam roofing), complete services and service-area setup, and weekly Google Posts of real jobs.
Service-Area Pages
A unique, indexable page for every city you serve, plus pages for the searches that book work: open-cell and closed-cell foam, attic insulation, new-construction, air sealing, foam roofing, and old-insulation removal.
Citations & Directories
Consistent NAP across Yelp, BBB, Angi, HomeAdvisor, and Houzz, plus industry-specific trust listings like the SPFA member directory, Why Spray Foam, and ENERGY STAR partner pages.
Review Generation
SMS and email asks triggered after every job, a one-tap Google review link, response templates, and reputation monitoring, coached so customers name the city, the service, and the energy-bill result.
Local Content
Landing pages and content tuned to real buying triggers: humidity and moisture control, hurricane wind mitigation, energy-bill savings, R-value and code, and the open-cell vs closed-cell question buyers actually search.
Reporting & Strategy
A monthly dashboard showing rankings by keyword and city, calls, form fills, and reviews, plus a strategy call with a dedicated specialist who actually picks up the phone.
How we work
Four steps to a full
insulation pipeline.
- 01
Free spray foam SEO audit
We benchmark your rankings against the top three competitors in every city you serve, audit your GBP and citations, and identify the fastest wins.
- 02
GBP & citation foundation
We set your Google Business Profile to the standard map-pack winners use, then lock in consistent listings across the insulation and contractor directories that move local rankings.
- 03
Reviews & local content
We turn on the review-generation engine and ship city and service pages tuned for the searches that bring high-margin foam jobs, from attics to new construction.
- 04
Track, refine, scale
Each month we report on rankings, calls, and revenue, then double down on the cities and services driving the highest-value work.
Pricing
Transparent pricing
for every business.
White-hat only. Choose a 6-month commitment, or save 15% when you prepay annually. Your account and reviews stay yours, always.
Just need a website? See the 5-Page Website Special. Want website + SEO bundled? Web Design + Local SEO bundle. Just citations? Buy Local Citations.
Foundations
Google Business Profile management, done right. For roughly 80% of markets, a complete, active, fully-optimized GBP alone is enough to lift your rank and call volume, no website work required.
$97/month
Per location · No setup fee
Get StartedIncluded:
- Full Google Business Profile audit
- Primary + up to 9 relevant categories
- Complete, entity-based service list
- 100% profile completeness
- Holiday & special-hours management
- 2 Google Posts every week + weekly photos
- We respond to every review
- Monthly profile sweep + client update
Growth
For ambitious businesses ready to turn map-pack visibility into booked work. We build the pages you need, then compound niche and geographic authority to pull you ahead of competitors who stop at the basics.
$1,299/month
$997 one-time setup
Get StartedIncluded:
- Everything in Foundations, plus:
- Full schema markup + technical SEO
- We build the pages you need to rank
- Niche + geographic authority building
- A review goal we set, you hit
- Monthly content + page updates
- Monthly report + strategy call
Custom / Multi-Location
For multi-location businesses, franchises, and enterprise brands. Custom scope, custom pricing, and senior strategists running the playbook across every market you serve.
From $3,500/month
Custom setup, scoped to fit
Book A Discovery CallIncluded:
- Multi-location GBP at scale
- Location-specific content + architecture
- AI search optimization
- Aggressive link building + digital PR
- Dedicated account manager
- Slack / WhatsApp dedicated channel
- Performance SLAs
Want the side-by-side feature comparison or full program breakdown? See the full pricing comparison or browse our Local SEO Services.
FAQ
Spray foam SEO,
answered.
How long until I rank for 'spray foam insulation near me'?
Most contractors see meaningful map-pack movement within 60 to 90 days. Reviews and Google Posts can shift visibility in weeks; citations and locally-targeted content compound over three to six months.
Do you build a page for every city I service?
Yes. We build a unique service-area page for each city or neighborhood you serve, written for local intent rather than spun. Combined with dedicated service pages, this is the highest-leverage way to rank outside just your headquarters city.
Can you handle residential, new construction, and foam roofing?
Absolutely. We segment keywords and content by intent, attic retrofits and homeowner jobs, builder and new-construction work, and commercial foam roofing, so the right kind of lead lands in your inbox.
Do you understand open-cell vs closed-cell and code?
Yes, and it matters for ranking. We write pages that speak to real buying triggers, moisture and vapor control, wind mitigation, R-value, and local energy code, which is exactly the expertise both buyers and Google reward.
What if my Google Business Profile is new or suspended?
We handle setup from scratch and have a proven reinstatement process for suspended profiles. GBP issues are common in the trades, and we resolve them as part of onboarding.
Is there a contract?
We ask for a 6-month minimum. Our $97/mo Foundations GBP management package has no setup fee; Growth has a one-time $997 setup. Save 15% with annual prepay. Your Google Business Profile, reviews, and content always stay yours.